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Democratic Surround: Multimedia and American Liberalism from World War II … Fred Turner (2013)

March 14, 2014

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“In the late 1950s that managerial mode met an American state campaign to promote American-style consumerism abroad. Visitors to the American pavilion at the 1958 Brussels World’s Fair and to the 1959 American National Exhibition in Moscow enjoyed the same mobility and choice that had been offered to visitors to Road to Victory almost twenty years earlier. But they also found themselves surrounded by a cornucopia of consumer goods. In the surrounds deployed in Brussels and Moscow, political choices and consumer choices became a single integrated system. The democratic personality of the 1940s, in turn, melted almost imperceptibly into the consumer of the 1950s.”

[op.cit., p. 6]

Manuel J. Matos‘s insight:

Sometimes, things we think are quite recent have roots deep in history, even if it is contemporary history. Something to think about.

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